Frankly I am shocked.
I thought the IPL was a principled cricket league that believed in more than just the money.
Ok no one will say that.
The powers that Bcci, are just not content with merely adding advertising to the commentary, they have decided to add a 7.5 minute ad break to each innings.
L Ron (Big Al Stanford) must be pissed he never thought of his.
The over rates in last years IPL were dreadful, a supposed 3 hour game pushed to 4 repeatedly, can’t see how adding an ad’s break will speed that up.
Probably wont be good for the hamstrings on the older players either, 7 and a half minutes standing around in that brisk autumn air, and then diving for a ball at mid wicket.
But if the do tear a hamstring, the IPL can then superimpose an ad for deep heat onto the hamstring during the replays.
Hopefully the time will be used wisely, 5 minutes of advertising followed by a public service announcement about the health problems cricketers can face when they share boxes.
There are still several advertising options the IPL hasn’t thought of.
The best would would be giving players a name sponsor.
SMS datechat Shane Warne sends one down.
DC Comics Gatuam Gambhir is looking super today.
That is a huge one from Viagra’s Chris Gayle.
What a rip snorter from Columbia’s Shoaib Ahktar.
A divine shot from Catholic Church Matthew Hayden.
See, Lalit, you can do way more.
You can even put sticky take on the players faces, although some players do that for free.